Distribution of Augur accounts worldwide – courtesy of Augur
Spreading the Word
In a conversation with Bitcoin Magazine, Sakich discussed some of the factors that have contributed to Augur’s initial appeal.
He emphasized the company’s commitment to making Augur approachable and easy to understand. They developed an entertaining animated explanatory video (featuring the voice-over talents of country star Shooter Jennings) and a user-friendly platform.
“Our platform will be designed so the user will be able to create a market and place wagers on it without even knowing about what’s going on “in the background” of the app,” said Sakich. “More than a few participants in the REP crowdsale have been impressed by how simple it has been to generate an Ether address via our sale site and purchase Reputation Tokens with bitcoin.”
Augur has also invested a lot of time and energy over the past few months spreading the word both within and outside of the Bitcoin community — with a good measure of success. Gardner admits he’s probably been to “about two dozen” events and conferences, promoting the platform in the months leading up to the crowdsale.
Augur also was a finalist in the CNBC & Singularity University’s Exponential Finance XCS Challenge — the only blockchain-related technology to make it that far. According to Sakich, the applications committee was so impressed by the technology that “they decided to put us in the ‘Breakthrough Technology’ category rather than ‘Finance.’”
Sakich pointed out that the most valuable part of being invited to the Exponential Finance conference was the opportunity to meet with “an amazingly influential and important list of attendees. …The interest we had was fantastic and it exposed us to many important people, which undoubtedly [has] helped the crowdsale performance.”
If early results of Augur’s reputation sale are any indication, the team seems to be well on that road to success
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