Philippines-based website Bitstars.ph has developed a novel way to get bitcoins into thousands of new hands, and demonstrate the network’s utility for micropayments and tipping, with a worldwide ‘selfie’ competition.
Bitstars.ph is open to anyone in the world with an Instagram or Facebook account, with users able to log in using those credentials.
Topping the ‘most popular’ lists are selfies which are funny, creative, silly, colorful, and adventurous. No particular theme or style dominates the winner lists – of course, being attractive always helps but it’s no guarantee of success.
The ‘selfiest’ city in the world
It’s not surprising Bitstars.ph was born in the Philippines – locals simply love taking selfies. Makati City, part of the greater Metro Manila area, was recently ranked #1 in TIME Magazine’s “Selfiest Cities in the World” analysis. Manhattan and Miami were #2 and #3 respectively. Cebu City, also in Philippines, came in at #9.
The analysis was based on the number of times the #selfie tag was applied to over 400,000 photos uploaded to Instagram.
The Philippines population is 100 million, 40% of whom have internet access and one in four owns a smartphone. Facebook gets more eyeball-hours than TV with 30 million users.
“Filipinos are very social people. We use social networking to communicate with friends, get news about everyday events, news about our loved ones here and abroad (geographically, the Philippines is spread out over many islands, and globally, 10% of the population work abroad), and as a way to connect professionally and recreationally.”
Mission to promote bitcoin awareness, usage
Parent company Satoshi Citadel Industries calls itself a “provider of bitcoin solutions” and manages a range of different digital currency services and sites.
It also manages merchant services site Bitmarket, in-beta exchange Coinage, and remittance service ReBit. SCI is also rolling out pre-loaded bitcoin cards as another fast way to get bitcoins into beginners’ wallets.
Cuneta continued that local awareness and adoption of bitcoin remained SCI’s main focus for now. Given that the Philippines is probably the world’s largest social media market, it seemed natural to integrate bitcoin somehow.
“By making bitcoin accessible in fun and familiar way, we also eliminate that barrier of bitcoin being perceived as too techy or complicated for the average user. Bitstars.ph is our innovative take on the concept of a bitcoin faucet. It’s fun, it’s easy, it’s simple, and you can win some money while doing something you would normally do for free.”
He said he hoped as the concept became more popular users could earn good money from their photos, a concept that could then expand to cover music, art, and other media.
- ^ The site (bitstars.ph)
- ^ Satoshi Citadel Industries (sci.ventures)
- ^ Selfiest Cities in the World (time.com)
- ^ Bitmarket (bitmarket.ph)
- ^ Coinage (coinage.ph)
- ^ ReBit (rebit.ph)
- ^ Bitstars.ph (bitstars.ph)
- ^ Asia (www.coindesk.com)
- ^ Philippines (www.coindesk.com)
- ^ Southeast Asia (www.coindesk.com)